Ronald Lenz from 7scenes hosted a creative pressure cooker session for the Cannes Lions '09. Together with creatives from the game industry we created an urban game that took place on the boulevards of Cannes. The urban game gave teams the assignment to create a new hit game from a classic title such as Pong, Space Invaders, Snake or Pacman. Going through the different stages of the game industry - designing gameplay, pitching, creating a distribution strategy - they competed against each other.
For a full report please check out: canneslionsgame.wordpress.com
