The Unplugged Travelers - And Why They Still Use Mobile Apps On Their Journeys
If their would be one buzzword in tourism this year, it’s unplugged. Apparently, travelers don’t want to use their devices as long as they travel. We wonder: is this completely true?
What is unplugged traveling?
It is said that the unplugged traveler does not use a device while traveling. These tourists are looking for a new, authentic experience. By disconnecting their phones and tablets, they feel more connected to their destination.
But do they really?
On their destination, unplugged travelers use their phones differently. They refrain from using messaging applications like WhatsApp, e-mail, and social media like Facebook and Twitter. But they still use their phones! People use their camera functionality, more than anything else. And what about the music applications and e-reading functionalities? Even more importantly: pretty much all travelers book online and find information on local restaurants and other hotspots. Before they arrive, and while they’re at their destination. It seems that unplugged travelers are not completely unplugged at all!
Why an app?
Unplugged travelers want to feel unplugged: so create an app that gives them that feeling. Make an app that gives users a direct connection to their destination. An app that is not about technology, but about the place the user is in. Content is, once again, key. Make sure travelers can book through your application. Be sure that the app is to be used offline. Let users make an in-app to-do list before they leave, so they can use the app only on the moments they need to. Develop personal tours from inhabitants of the destination for that authentic feeling.
Need help? We know what we’re talking about. Send us an e-mail about reaching unplugged travelers and we’ll get back to you!
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